COSMETOLOGY/TRICHOLOGY
Experience
2016 - 2021
Southern Strands
Hair Clinic
Owner/Operator
Chattanooga, TN
Advanced Hair Salon serving the greater Chattanooga, Knoxville, Nashville, and Atlanta areas in Hair Health, Growth, Repair, and Replacement
Services offered: Trichology, Hair Replacement, Hair Regrowth, Hair Health, Hair Repair, Wigs, Cranial Prosthesis, Extensions.
Classes and Training for Stylists in Advanced Haircare, Styling, Cutting, Product information, Hair Replacement techniques, and much more.
• In-Salon and online hair and product retail opportunities and training.
Salon Website
Retail Website
2017 - 2019
JOB POSITION
Company Name
Company Location
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font.
I’m a great place for you to tell a story and let your users know a little more about you.
2014- 2016
MONAT GLOBAL
VP of Marketing, Sales, and Product Development
Miami, FL
-
Start-up Haircare company launch. Initiated marketing, sales, business development, brand development and management, product launches and training, reward and Incentive program creation, customer experience loyalty programs, sales incentive programs, university-style training programs, Video production, collateral creation, corporate and field communications, public relations, international development, social media programs, events, etc.
-
Instrumental in achieving over 30 M revenue for new company launch from October 2014 through February 2016.
-
Created and successfully Implemented Salon Stylists and Owners into the MLM sales model - entering a virtually non-existing market share. Developed training and sales materials, specific to Salons - initiated onsite and online classes, and in-person meetups and seminars.
-
Instrumental in acquiring and retaining key Network Marketing Distributors in 3 Countries
-
Acquired Preferred Customers through distinctive loyalty programs with an average auto-ship sale of $150.00 with less than 6% attrition rate. Business Development and Sales Training Programs, Corporate Leadership, Customer Experience Programs, Launch Specialist, Brand/Product Development, Field Development, Sales Incentive Programs, Omnichannel Social Selling Pro, Strategic Marketing, Keynote Speaker/Motivator, Host Programs, Global Sales Strategies, Multi-Media Creation, Compensation Plans
-
Defined and executed launch pricing strategies, collateral, field materials, products, incentives, rank advancement programs, recognition, etc., • Managed department budget and P&L
Education
2011 - 2014
Business Development Consultant
BEAUTYEXEC
San Diego, CA
-
Specialized training, organizational systems, product development, opportunity development, and implementation processes, and executive coaching services that are tailored to individual challenges, and people. Extensive groundwork in real business issues to produce scientific, tangible, bottom-line outcomes.
-
Created and produced online University style teaching and training modules increasing sales knowledge, productivity, and personal empowerment.
-
Provided consulting services and vision for direct sales beauty and hair care products companies. Developed private label consumable products from concept through marketing plans. Created unique marketing strategies to increase existing business models and guided the development of product lifecycles to achieve maximum profitability.
-
Program development, product development, opportunity, compensation plan development, sales Incentive programs and bonuses, marketing plan and strategic timelines, marketing, and sales collateral
-
Training curriculum materials, manuals and videos, sales training programs, and execution, focus group and clinical trial tracking
2004 - 2007
LE MEDSPA
Managing Director
Grand Junction, CO
-
Start-Up. Launched a new concept Medical Spa Anti-Aging Skin Care & Laser Center associated with a prominent Dermatologist, specializing in non-surgical facelifts, laser treatments, Injections, and general spa services.
-
Marketed through radio, TV, patient incentives and loyalty programs, and PR through business-to-business promotions and news releases. The company grew by 20% consistently each month and operated in the black. Upon departure, the company was established in the market and gross income was @ $300,00-400,000 per month with net profits running at an average of 50-65% of gross.
-
Developed and maintained a new client list exceeding 250 active patients within one year of opening.
-
Trained spa and laser technicians at the spa and local Cosmetology and Esthetician schools.
_full.jpeg)
2000- 2004
President
New Creations International Salon and Spa
San Diego, CA
Grand Junction, CO
-
Owner/Operator of Exclusive Health and Beauty Day Spa.
-
Two locations in California and Colorado.
-
8 Station Salon and 6 Private Rooms for Esthetics
-
Developed and implemented in-home salon and spa parties. Direct sales through independent cosmetology representatives. Private Label Skin and hair products – J. Renee’
-
Maintenance and analysis of operational files and reporting systems, including internal audit reports.
-
Operating forecasts and reports, month-end accounting, and inventory management.
-
Purchases, receive, and authorize payment and inventories of products for all Salon and Spa Services departments within budget constraints, including merchandising and retail products.
CEO
PAPARAZZI STUDIOS, INC
-
Creator of in-salon and in-home beauty and glamour photography parties
-
Developed high quality cosmetic line; J Rene’ Cosmetics
-
Put into operation multiple location sites in six different cities and Mexico
-
Designed, implemented and monitored comprehensive strategic planning for local, regional and national sales forces consisting of 10-30 employees per location.
-
Prepared, developed, and implemented an employee advancement training program.
-
Prepared, analyzed and updated monthly financial statements.
-
Designed corporate manuals of business policies and procedures.
-
Created and designed all corporate materials, including; logos, business forms, sales reports, coupon books, and newsletters.
-
Provided ongoing supervisory management to local and regional staff members.
-
Developed and implemented multi-tiered training and incentive programs for staff and employees.
-
Maintained and updated research and development standards for the corporation.
-
Created and implemented all sales promotions and advertising.
2000- 2004
Education and Certificates
Education
Certifications
Associations
-
Master’s, PACIFIC COLLEGE OF HEALTH & SCIENCE, San Diego,
-
Licensed Medical Esthetic Practitioner, ACADEMY OF BEAUTY CULTURE, Grand Junction, CO,
-
Licensed Master Cosmetologist, California, Colorado & Tennessee,
-
Trichologist, WORLD TRICHOLOGY SOCIETY,
Medical Esthetic Practitioner Certification, SAN DIEGO, CA
Certified Botox Injector, SAN DIEGO, CA
Certified Cosmetic Laser Technician, GRAND JUNCTION, CO
Certified Restylane and Juvederm Injector-GRAND JUNCTION, CO
Certified Obaji Technician-GRAND JUNCTION, CO
Cosmetologist License, GRAND JUNCTION, CO
Esthetician License, GRAND JUNCTION, CO
Beauty Consultant/Therapist, SAN DIEGO, CA
Business Consultant Certification, STOCKTON, CA
Vocational Education Teaching License, STOCKTON, CA
Registered Dental Assistant License, MONTEREY, CA –
Oral Surgery Nurse, SALINAS, CA -
Vocational Education Teaching License, GRAND JUNCTION, CO
Certified Botox and Juvederm Injector
Certified Laser Technician
Certified Permanent Makeup Artist
Certified Vocational Educator
Certified Hair Replacement Technician
Certified Hair Extension Specialist
Certified InvisBlend Micro Strand Technician
Member of the Professional Beauty Association
An educator for the Look Good, Feel Better American Cancer Society Program
Volunteer
Languages
English (native)
French (some)
Spanish (some)