MLM/DIRECT SALES
Experience
2020 - Present
HW&B Enterprises
Plano, Texas
Startup. Key advisor and strategist for MLM company restructuring into retail and manufacturing specialized health & beauty products.
Developed new product National and International distribution channels through social media platforms, Amazon, big-box retail, and MLM corporations.
Garnered exclusive vendor relations and delivered strategic roll-out implementation.
Developed new trademarked products exclusive to the industry while creating support presentations, materials, and distribution programs.
VP of Global Marketing
2018 - 2020
VP of Global Marketing
ALOEVERITAS
Dallas, Texas
Start up. Created and developed infrastructure from the ground floor including but not limited to marketing plan and direction, detailed forecast, sales, and profit projections, compensation plan, website, back office, and launch for a new business channel for National and International markets.
Launched a Global sales participation survey targeting specific demographics and control groups for product launches.
Developed sophisticated real-time results and tracking, resulting in extensively qualified leads for individual distributors companywide.
• Developed all sales, incentive, and training programs, materials, and media for corporate and field distribution specifically geared to Country and language and maintained social media presence, sales, and training through omnichannel social participation.
2017 - 2019
JOB POSITION
Company Name
Company Location
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2016 - 2018
United Games
Master Distributor
Chatanooga, TN
Start-Up. Launched Direct Sales Field Team that included recruiting and managing Affiliates, Trainer and Retention programs, Recruitment, and development of Distributor Website, development of Compensation Plan training, Events, Promotions, Compliance.
• Developed an international sales team of over 17,000 Affiliates in 4.5 months and an International customer base of over 22,000 in 6 months.
Recruited Leaders in the US, UK, Panama, Mexico, Australia, Sweden, Asia, Canada, Mexico, Greece, Brazil, Portugal, Spain, and France.
• Extensive travel throughout team regions, recruiting, motivating, and training
Education
2014- 2016
MONAT GLOBAL
VP of Marketing, Sales, and Product Development
Miami, FL
Start-up company launch. Initiated marketing, sales, business development, brand development and management, product launches and training, reward and Incentive program creation, customer experience loyalty programs, sales incentive programs, university-style training programs, Video production, collateral creation, corporate and field communications, public relations, international development, social media programs, events, etc.
• Instrumental in achieving over 30 M revenue for new company launch from October 2014 through February 2016.
• Instrumental in acquiring and retaining key Network Marketing Distributors in 3 Countries
• Acquired Preferred Customers through distinctive loyalty programs with an average auto-ship sale of $150.00 with less than 6% attrition rate. Business Development Sales Training Programs Corporate Leadership Customer Experience Programs Launch Specialist Brand/Product Development Field Development Sales Incentive Programs Omnichannel Social Selling Pro Strategic Marketing Keynote Speaker/Motivator Host Programs Global Sales Strategies Multi-Media Creation Compensation Plans
• Defined and executed launch pricing strategies, collateral, field materials, products, incentives, rank advancement programs, recognition, etc., • Managed department budget and P&L
2011 - 2014
Specialized training, organizational systems, product development, opportunity development, and implementation processes, and executive coaching services that is tailored to individual challenges, and people. Extensive groundwork in real business issues to produce scientific, tangible, bottom-line outcomes.
• Program development, product development, opportunity, compensation plan development, sales Incentive programs and bonuses, marketing plan and strategic timelines, marketing, and sales collateral
• Training curriculum materials, manuals and videos, sales training programs, and execution, focus group and clinical trial tracking
BEAUTY EXEC
Beauty and Health Business Consultant
Miami, FL
2011 - 2013
Sr. Manager of Global Field Development and Sales Training
ARBONNE
Lake Forest, CA
Provided strategic direction and management of all sales-related curriculum initiated by the executive team and leadership focus groups. Initiation of all training programs & support tools designed to meet clearly defined sales, sponsoring, and promotion objectives.
• Work with Field Development to develop an overall training strategy, providing support for over 350,000 Global Consultants, Managers, and Vice-Presidents.
• Provided a clear vision and direction on how the Arbonne business opportunity is positioned, marketed, trained, and recognized for the Sales Field.
• Managed, trained and maintained quality performance of International and Regional Sales Training staff and fostered a cohesive, productive and efficient working environment while ensuring creativity and consistency of all deliverables
2007- 2011
Director of Product Development and Sales
SENSARIA NATURAL
BODYCARE
Mahwah, WA
Personally developed exclusive proprietary formula products
Hired by Sensaria products to evaluate and improve product line, sales education, and bottom-line profitability.
• Managed all products from product profiles, creation to counter, launch to obsolescence, production of products from test fills, first batch productions, and quality control.
• Introduced first cosmeceutical product collections as well as higher quality skincare products. (Average product price prior to hiring was around $20.00 per item with a net profit margin of 4-7%) Introducing a new brand resulting in price points rising to $48.00 to $95.00 per product with profit margins ranging from 12-20% net.
• Created the Sensaria University national certification-training program and increasing individual productivity from average sales of $198.00 per customer to sales of $453.00 per customer.
2000- 2007
PAPARAZZI STUDIOS
CEO, Owner
San Diego, CA
Grand Junction, CO
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Creator of in-home national and international beauty and spa party network marketing company
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Created in-home photo and spa parties—marketed and sold through direct sales, MLM, direct mail campaigns, salons, and spas in the US, and Mexico.
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Developed a unique direct sales plan producing net profits within 8 years of over 32 million per year. Independent sales representatives earned salaries up to 1.5 million per year. Customers were able to earn free cash and incentives for participating through bonus points. The average incentive earned was $100.00 to $2500.00.
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Developed a program to promote compatible companies through POS coupons. Local and national spas, salons, dermatologists, plastic surgeons advertising placed in consumer sales bags thus acquiring additional income from sponsors, as well as additional walk-in and through-the-door traffic. Increased Paparazzi Studio sales by 55% and increased sponsor sales by 72%.
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Owner/Operator of Exclusive Natural Health and Day Spa
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Developed and implemented in-home day spa classes.
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Direct sales through independent representatives.
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Maintenance and analysis of operational files and reporting systems, including internal audit reports.
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Operating forecasts and reports, month-end accounting, and inventory management.
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Purchases received and authorize payment and inventories of products for all Spa Services departments
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Developed brand of skincare cosmetics—J.Renee'.
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Distributed and sold through direct sales, spas, and salons through 4 full-time regional sales reps. Acquired an average of 2-6 new retail sales outlets per month per sales employee. Minimum requirement of $300.00 in product purchase per order. Company sales average $20,000 per month per customer.
Education and Certificates
Education
Certifications
Associations
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Master’s, PACIFIC COLLEGE OF HEALTH & SCIENCE, San Diego,
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Licensed Medical Esthetic Practitioner, ACADEMY OF BEAUTY CULTURE, Grand Junction, CO,
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Licensed Master Cosmetologist, California, Colorado & Tennessee,
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Trichologist, WORLD TRICHOLOGY SOCIETY,
Certified Botox and Juvederm Injector
Certified Laser Technician
Certified Permanent Makeup Artist
Certified Vocational Educator
Member of the Professional Beauty Association
An educator for the Look Good, Feel Better American Cancer Society Program
Volunteer
Languages
English (native)
French (some)
Spanish (some)